Crown Cover was founded in 2019 by stage 4 Melanoma cancer survivor, Jordan Hauck. Jordan was diagnosed with Melanoma in the spring of 2013. He underwent a clinical trial treatment at the University of Iowa Holden Comprehensive Cancer Center that year, and miraculously has no sign of cancer since his treatments ended in early 2014. He wanted to start a business with a positive and impactful goal to help others battling cancer. His mission is to support cancer awareness, skin cancer prevention, innovative cancer treatment options, and correlative cancer research.
SURVIVORS
An individual who overcomes hardship, adversity, and challenges. It is someone who endures through hardship against the odds.
FIGHTERS
An individual who exhibits courage, determination, perseverance in the face of great adversity.
SUPPORTERS
An individual who advocates for someone or something in a time of need. See also advocate, friend, family, believer, champion.
WEARING THE CURE
Clothing that has a purpose directly affects how we approach our brand. Knowing that every item we wear or buy helps to get the next person closer to a possible cure empowers us to work with the best suppliers, designers, and creatives to bring you apparel with impact.
To do your part, all you have to do is Wear The Cure!
